Merging Marketing with psychology Philosophy and humor with Karen Salmansohn

Merging Marketing with psychology Philosophy and humor with Karen Salmansohn

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In this episode, Josselyne Herman-Saccio interviews Karen Salmansohn, Karen is a multi-best-selling author and branding expert, she shares her journey from advertising to self-help and branding. She discusses her unique approach to writing books that merge psychology, philosophy, stylish graphics, and humor.

Karen also offers insights into her work as a consultant, helping individuals and companies with branding and marketing. She emphasizes the importance of understanding your target audience and focusing on their pain points and desires.

Karen shares a personal story of overcoming limiting beliefs and learning new skills to support her career. She provides actionable advice for upleveling branding and marketing, including the importance of speaking to your audience’s needs and desires.

00:00 Introduction to Karen Salmansohn
05:04 Helping Others Realize Their Dreams
11:26 Supporting People in Writing and Publishing Books
23:20 Actionable Steps to Uplevel Branding and Marketing

For over 25 years, Karen Salmansohn has been a multi bestselling author with 2 million books sold globally. Plus she’s the founder of a popular (high traffic and high domain authority) personal development website called NotSalmon.com. She has over 1.5 million social media followers and 90K newsletter subscribers.

Karen began her career working in NY top advertising agencies (Young and Rubicam, J. Walter Thompson, McCann Erickson, etc). She won CLIOs her first year in the business and became a Senior Creative Director in her 20’s. She quit because she was passionate about using her skills as a writer and designer to author books and screenplays.

Karen also works as a branding and marketing consultant for a wide variety of companies and individuals. She combines her large range of experiences with the wit, humor, and keen insights she’s known for, to help brands take off and reach new heights.