Your Brand is Key with Laura Beauparlant
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The brand that gets noticed isn’t the one trying to fit in. It’s the one willing to stand out.
In this episode of the Be Unmessablewith podcast, Josselyne Herman-Saccio sits down with brand strategist and Lab Creative founder Laura Beauparlant to talk about what actually makes a brand memorable, magnetic, and built to grow with you.
Laura shares her journey from running a custom wedding stationery company to becoming a brand strategist and developing her signature Brand Camp methodology. Together, Josselyne and Laura unpack why so many entrepreneurs struggle to see what makes them different, why your brand shouldn’t fit who you are today, and why being willing to repel the wrong people may be one of the smartest things you can do for your business.
They also dive into the relationship between a founder’s personal brand and business brand, the importance of creating repeatable systems, and why taking the next action, especially when circumstances don’t go according to plan, is what makes you Unmessablewith.
In this episode, you’ll learn:
- Why a powerful brand should attract the right people and repel the wrong ones
- How to stop fitting in and start building a brand people actually remember
- Why your brand should reflect who you’re becoming, not just who you are today
- How to separate your personal brand from your business brand
- Why repeatable systems create more freedom, consistency, and flow
Whether you’re an entrepreneur, founder, coach, creator, artist, or business owner ready to become more visible, this conversation will challenge you to stop worrying about how everyone else in your industry does it and start building a brand that is unmistakably yours.
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Check out the founder’s Brand Playbook:
Find Laura at:
Instagram https://www.instagram.com/LabCreativeInc/
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